Advertising
10 of the Most Liked Branded Photos on Instagram
Ever wonder which photos have the most Likes on Instagram? Here’s 10 major brands and their top photos.
#pseweb
PSEWEB: Paying your way to the top – advertising on Facebook and Twitter
Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising Read more…
Advertising
Elections 2.0
With the government of Canada announcing a May 2nd election, it prompts me to think that there will certainly be a new type of campaign this April. Politicians will rely heavily on social media support from their most loyal partisans and use all resources at their disposal to sway the Read more…
Advertising
The Brand Bowl
With the Super Bowl representing Television’s biggest event, ever, it creates an advertising platform that makes marketers salivate. How could I resist talking about it? A few stats to establish the reach; 30-second spots averaged 3M$ (roughly 100,000$/second) and the game that was watched by 100M people. Of those commercials, Read more…
Advertising
Exploring Facebook Ads
In the post-secondary education realm it is extremely difficult to create awareness around the benefits of your specific product without outside influences. Students (current and future) are bombarded with ads and are used to it. These millennials are quick to move past the 5,000+ messages they see every day and Read more…