The student journey in higher education is the most high engagement purchase of a lifetime. It is the most defining purchase and nearly the most expensive. With that said, there are many personas within the student journey to evaluate and many activities throughout it. In this presentation, I’ve brought together Read more…
On Marketing and the impacts to Education The future of digital marketing is a space where personalized experiences exist within a multi-device landscape in real time. <- That is a lot of buzz words. Let me break this down. Personalized experiences shouldn’t just be about predicting where we want people Read more…
Barriers have long existed in education; proximity, access to resources, logistics, financial and social. Many of these barriers have been removed by forward-thinking institutions and individuals (that’s another conversation, but Sal Khan embodies it). The truth is “the student” changes with time and so should the institutions; the key is Read more…
This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University). Here’s the description: Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, Read more…
Just yesterday, Rains Media delivered this presentation along with @MatthewMelnyk to the Ontario Association of College & University Security Administrators (OACUSA). Check it out if you are at all interested in Campus Security, Emergency Communications and social media investigative tools. -JP Security and social media View more presentations from Jean-Paul Read more…
In any large organization, social media usually involves many moving parts – even more so in HigherEd, where many silos exist throughout the organization. Enabling the various content managers throughout the organizations to be cohesive and further to that, create a sense of community (online) can be challenging. Here are Read more…
Gave this presentation along with @matthewmelnyk to the Student Services staff of Fleming College in Peterborough, Ontario. Social media and higher education View more presentations from Jean-Paul Rains.
The recent emergencies in Canadian Universities and Colleges have received a lot of attention within their local spheres. In the last two weeks, the University of Western Ontario, Georgian College and now more recently York University and Acadia University, have all been shut down to due unforeseen emergencies. In the Read more…
Here’s a look at the newest presentation that was created by Rains Media in conjunction with Matthew Melnyk of Brock University.It was first delivered to the management of student focused services of Fleming College in Peterborough, Ontario. The presentation is an introduction to the Millennial (Generation-Y) generation entering the work force and the Read more…