With the government of Canada announcing a May 2nd election, it prompts me to think that there will certainly be a new type of campaign this April. Politicians will rely heavily on social media support from their most loyal partisans and use all resources at their disposal to sway the undecided. Already, I’ve seen Ignatief Read more about Elections 2.0[…]
Why you should get Twitter. Let your news come to you: Twitter brings the information you want directly to you. No waiting until 6pm for the daily news, or waiting for the journalist to have the IT guys update the website. Twitter’s trending topics can quickly show you what everyone around the virtual water cooler Read more about The 4 reasons you need Twitter – for the non-converted[…]
With the Super Bowl representing Television’s biggest event, ever, it creates an advertising platform that makes marketers salivate. How could I resist talking about it? A few stats to establish the reach; 30-second spots averaged 3M$ (roughly 100,000$/second) and the game that was watched by 100M people. Of those commercials, only 17% included Social Media Read more about The Brand Bowl[…]
In any large organization, social media usually involves many moving parts – even more so in HigherEd, where many silos exist throughout the organization. Enabling the various content managers throughout the organizations to be cohesive and further to that, create a sense of community (online) can be challenging. Here are some strategies from around the Read more about Creating a Sense of Community[…]
Gave this presentation along with @matthewmelnyk to the Student Services staff of Fleming College in Peterborough, Ontario. Social media and higher education View more presentations from Jean-Paul Rains.
The recent emergencies in Canadian Universities and Colleges have received a lot of attention within their local spheres. In the last two weeks, the University of Western Ontario, Georgian College and now more recently York University and Acadia University, have all been shut down to due unforeseen emergencies. In the cases of Western, Georgian and Read more about Meditations in an Emergency[…]
Here’s a look at the newest presentation that was created by Rains Media in conjunction with Matthew Melnyk of Brock University.It was first delivered to the management of student focused services of Fleming College in Peterborough, Ontario. The presentation is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have Read more about Millennials in the Workplace[…]
In the post-secondary education realm it is extremely difficult to create awareness around the benefits of your specific product without outside influences. Students (current and future) are bombarded with ads and are used to it. These millennials are quick to move past the 5,000+ messages they see every day and continue ignoring your brand. They Read more about Exploring Facebook Ads[…]
So you manage a page on Facebook. You have 4,000 “fans” and have spent $500 to get there. You’re thrilled management is buying in and the results are starting to show. You feel you got your money’s worth because you believe each fan is worth $3.86. Once you have gained this mass amount of fans, Read more about How effective is your Facebook page?[…]
This presentation was given at the 2010 Post Secondary Education Web Conference of Canada. It is an overview of the evolution of risk involving Facebook and strategies for PSE Institutions to mitigate this risk while being involved in Social Media. Risk management on facebook View more presentations from Jean-Paul Rains.