Most recently I sat in the vast ocean of audience that was listening to a keynote from @JesseHirsh CBC’s national correspondant in technology, thinking to myself what Social Media consists of for the audience. Jesse mentioned that “Social Media” really began with smoke signals, this dates back to ancient china when soldiers would send smoke Read more about Smoke Signals and Messaging.[…]
Recently, when asked by a client how they could properly measure their success versus competitors on Twitter, I defaulted to my typical answer, but then thought it out a little more. Initially I thought of Klout.com or Kred.com. After my cursory view of both the client and their competitor I noticed that, although the client Read more about Measuring your Twitter Klout[…]
5 Wishes I hold as a consumer for 2012 Increased personalization : we delete or do not open the majority of newsletters we are included on simply because they aren’t relevant to us. I’m not saying writing my name in the Subject line or first line of an email gets marketers any gold stars, but Read more about 4 Wishes for Online Marketing in 2012[…]
In this season of holiday cheer, social media brings us a chance to communicate with those far and wide. However, its really important to remember that people are getting overwhelmed with the traditional holiday greetings. Where is the innovation? The most valued greetings are those you remember, and you remember those that are unique. Your Read more about Holiday Cheer[…]
Social media and HR View more presentations from Jean-Paul Rains. This presentation was given to the Sudbury Human Resources Professionals Association in November of 2011. Rooted in providing an understand of social media, an overview of the implications within Human Resources and tools to better leverage social media within talent recruitment and others.
The most recent Ontario election has left me wondering whether or not the results were impacted by the activities of the candidates on Social Media. With that, I decided to take a look at 3 races where an underdog came up to take the win in a close race. This will hopefully give us an Read more about Social Media’s Impact on Politics[…]
I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down! Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be fostered and at little cost Read more about Thoughts of the week[…]
“Respect is not given, it is earned.” The same is true for social capital. For brands, it is becoming increasingly difficult to convert visitors to followers. Gone are the days of associating with a Facebook page simply because of a given affinity. The value has to be identified quickly and delivered upon constantly. Facebook page’s, Read more about Social Capital – Your Reputation[…]
I presented this topic to the #pseweb conference in Toronto recently. It did spark some debate among colleagues and it was great to see people really start to consider what they want to post on their own social media pages. We took 10 Canadian University and College pages from accross Canada and analyzed their levels Read more about King Content : A social media audit[…]
Just yesterday, Rains Media delivered this presentation along with @MatthewMelnyk to the Ontario Association of College & University Security Administrators (OACUSA). Check it out if you are at all interested in Campus Security, Emergency Communications and social media investigative tools. -JP Security and social media View more presentations from Jean-Paul Rains