Yesterday, I woke up in Iceland. Today, I needed to take the afternoon and write this post to tell you about why you should visit and what you should do, it’s an amazing place! This will be a long post, so here’s a break down of each section. Pre-Trip | Read more…
How Digital Environments are Shaping Today’s Donor Outreach, Expectations and Experiences. This presentation was delivered at the Northern Philanthropy Institute Conference on November 15, 2017. The conference is composed of fundraising organizations throughout Northern Ontario, from Thunder Bay to Sudbury.
The student journey in higher education is the most high engagement purchase of a lifetime. It is the most defining purchase and nearly the most expensive. With that said, there are many personas within the student journey to evaluate and many activities throughout it. In this presentation, I’ve brought together Read more…
Ever wonder which photos have the most Likes on Instagram? Here’s 10 major brands and their top photos.
This presentation was delivered on July 29, for the #pseweb conference in Toronto, Ontario. Here’s the description of the talk: Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you Read more…
Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising Read more…
Five years ago today, I graduated from Laurentian University in the Sports Administration program. It was in the teeth of a recession and new grads were hard pressed to find employment. I was fortunate, I began my career at Laurentian during a period of rapid growth and opportunity for the Read more…
I’m often in a meeting trying to explain the crux of a website, and after likely 100+ of my poor car analogies. I’ve finally landed on one I can trust – your website is a garden. Let’s have some fun with it. Websites should never die – they evolve. Much Read more…
On Marketing and the impacts to Education The future of digital marketing is a space where personalized experiences exist within a multi-device landscape in real time. <- That is a lot of buzz words. Let me break this down. Personalized experiences shouldn’t just be about predicting where we want people Read more…
Barriers have long existed in education; proximity, access to resources, logistics, financial and social. Many of these barriers have been removed by forward-thinking institutions and individuals (that’s another conversation, but Sal Khan embodies it). The truth is “the student” changes with time and so should the institutions; the key is Read more…