Month: February 2011

The 4 reasons you need Twitter – for the non-converted

Posted on by JP

Why you should get Twitter. Let your news come to you: Twitter brings the information you want directly to you. No waiting until 6pm for the daily news, or waiting for the journalist to have the IT guys update the website. Twitter’s trending topics can quickly show you what everyone around the virtual water cooler Read more about The 4 reasons you need Twitter – for the non-converted[…]

The Brand Bowl

Posted on by JP

With the Super Bowl representing Television’s biggest event, ever, it creates an advertising platform that makes marketers salivate. How could I resist talking about it?  A few stats to establish the reach; 30-second spots averaged 3M$ (roughly 100,000$/second) and the game that was watched by 100M people. Of those commercials, only 17% included Social Media Read more about The Brand Bowl[…]