In the post-secondary education realm it is extremely difficult to create awareness around the benefits of your specific product without outside influences. Students (current and future) are bombarded with ads and are used to it. These millennials are quick to move past the 5,000+ messages they see every day and continue ignoring your brand. They Read more about Exploring Facebook Ads[…]
So you manage a page on Facebook. You have 4,000 “fans” and have spent $500 to get there. You’re thrilled management is buying in and the results are starting to show. You feel you got your money’s worth because you believe each fan is worth $3.86. Once you have gained this mass amount of fans, Read more about How effective is your Facebook page?[…]
This presentation was given at the 2010 Post Secondary Education Web Conference of Canada. It is an overview of the evolution of risk involving Facebook and strategies for PSE Institutions to mitigate this risk while being involved in Social Media. Risk management on facebook View more presentations from Jean-Paul Rains.